Nowadays, the various areas of communication are subject to a continuous and dynamic process of reinvention. Consumers are demanding to know who 'hides' behind a product or service and inform about the values of a company. Thus, external communications plays a crucial strategic role within a corporation and adds value at several levels.
This category relates to external communication campaigns aiming at communicating the messages and values of a company or an organisation in order to shape and enhance its reputation towards all its stakeholders and target groups. Following type of communications projects can be included: corporate reputation management, stakeholders communication, CSR communications, financial & investor communications. Internal communication campaigns aiming at motivating staff & employees in a change process can also be taken into consideration.
This category encompasses the communication activities creating a positive image of a brand/product through public relations, credentialing and endorsement. It covers all non marketing/advertising communications to foster a brand image, support a brand introduction, ...
This category encompasses all activities designed to protect and defend an individual, company or organisation facing a significant challenge or threat to operations that can have a negative impact on its reputation. These may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a public safety issue, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial position of the entity.
This category relates to campaigns which main objective is to represent the interests of companies and organisations with political decision makers and those who shape and influence public policy such as NGO's, pressure groups, public opinion leaders, trade unions, think tanks and media. This category also includes lobbying campaigns on issues which could impact an organisation's ability to operate successfully.
This category encompasses the implementation of a communications strategy using social media channels for two-way (or more) dialogue and a direct connection to an organisations' consumers and stakeholders. It provides the opportunity for an organisation to engage in conversation through a community platform of social media users.
